We are digital
co-creators.

Welcome to the Advertising & Public Relations Lab of Communication, Media & Culture Department at Panteion University. 

We strive to create digital literate thinkers that go out of the box.

The Advertising and Public Relations Lab aims to inspire and educate future creative minds. Combining cross-disciplinary study of the phenomenon of communication with theoretical and professional specialization, it looks forward to educating a new generation of professionals who will respond to the challenges of the knowledge society and networking with responsibility, teamwork, leadership, knowledge and innovation.

Discover our Labs

Marketing Lab: Digital-Mobile Marketing
Market Reasearch, Digital Media and Apps Lab: Web, UX. Mobile Apps, Video, Podcasting.
Strategy Design and Social Media Lab
Startup Lab
Advertising Creativity Lab: The Art of Storytelling
Public Relations-The Power of Storytelling Lab: Corporate, Influence PR, Branded, Native Content, Events & Public Diplomacy
Crisis Management Lab-Crisis Simulation in Physical and Digital Worlds
Leadership and EQ Lab
BETTY TSAKARESTOU
HEAD OF AD&PRLAB
Betty Tsakarestou is Assistant Professor, Head of AD & PR Lab at the Department of Communication, Media and Culture of Panteion University and External Lecturer at Copenhagen Business School. She is a 2015 alumni scholar of the Study of the United States Institute (SUSI) on Journalism and Media at Ohio University. SUSI, funded by a grant from the U.S.Department of State. She coordinates “Mobile Generation Next” research project on collaborative mobile consumption in the sharing economy.
Recently she launched a new book series on “Digital Culture” and is co-initiator of an international Digital Storytelling and Cities Diplomacy Project “Connecting Cities” bringing together scholars and students from Athens, Kampala, Quito, Santiago and Shanghai.
THE TEAM

Our Partner Instructors

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Diana birba | HEAD OF COCA COLA MARKETING
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MARK ARIS | FOUNDER OF 4WISEMONKEYS
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DOMNIKA SKRETA | HEAD OF MARKETING ANTENNA MUSIC
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YANNIS SOROTOS | CREATIVE DIRECTOR NEWTONS