Welcome to the AD&PRLAB

WE ARE DIGITAL
CO-CREATORS

Advertising & Public Relations Lab is part of the Communication,Media & Culture Department of Panteion University.

We strive to create digital literate thinkers that go out of the box.

Advertising & Public Relations lab was established 20 years ago by Professor Betty Tsakarestou, as one of the three divisions available to students of Communication, Media & Culture department of Panteion University in Athens,Greece. The aim of the lab is to foster the entrepreneurship ecosystem in Greece through educating & inspiring students to built a startup of their own. 

WE FOCUS ON

Startups

Spectacular Initial Public Offerings (IPOs) strike a media fireball of attention on start-ups — defined here as companies that hire and have been around up to six years. But start-ups should be getting more attention for their contributions to employment. After all between 1977 and 2009 start-ups contributed nearly all the roughly two million to three million new jobs created every year. Big companies contributed no net new jobs.

Marketing/Creativity

Spectacular Initial Public Offerings (IPOs) strike a media fireball of attention on start-ups — defined here as companies that hire and have been around up to six years. But start-ups should be getting more attention for their contributions to employment. After all between 1977 and 2009 start-ups contributed nearly all the roughly two million to three million new jobs created every year. Big companies contributed no net new jobs.

Leadership

Spectacular Initial Public Offerings (IPOs) strike a media fireball of attention on start-ups — defined here as companies that hire and have been around up to six years. But start-ups should be getting more attention for their contributions to employment. After all between 1977 and 2009 start-ups contributed nearly all the roughly two million to three million new jobs created every year. Big companies contributed no net new jobs.

WE FOCUS ON

Startups

Spectacular Initial Public Offerings (IPOs) strike a media fireball of attention on start-ups — defined here as companies that hire and have been around up to six years. But start-ups should be getting more attention for their contributions to employment. After all between 1977 and 2009 start-ups contributed nearly all the roughly two million to three million new jobs created every year. Big companies contributed no net new jobs.

Marketing/Creativity

Spectacular Initial Public Offerings (IPOs) strike a media fireball of attention on start-ups — defined here as companies that hire and have been around up to six years. But start-ups should be getting more attention for their contributions to employment. After all between 1977 and 2009 start-ups contributed nearly all the roughly two million to three million new jobs created every year. Big companies contributed no net new jobs.

Leadership

Spectacular Initial Public Offerings (IPOs) strike a media fireball of attention on start-ups — defined here as companies that hire and have been around up to six years. But start-ups should be getting more attention for their contributions to employment. After all between 1977 and 2009 start-ups contributed nearly all the roughly two million to three million new jobs created every year. Big companies contributed no net new jobs.

Who We've Partenered With

Our Students Say

For me AD&PRLAB has been the best educating experience i have had. It definitely led me to think out of the box and try hard to create something on my own.
Vasilis Plegas
Founder of 2ENCE

Meet the AD&PRLAB Head

AD&PRLAB team is consisted both of Panteion University academics & business professionals. 

Betty Tsakarestou

Head of ad&prlab

Betty Tsakarestou is Assistant Professor, Head of AD & PR Lab at the Department of Communication, Media and Culture of Panteion University and External Lecturer at Copenhagen Business School. She is a 2015 alumni scholar of the Study of the United States Institute (SUSI) on Journalism and Media at Ohio University. SUSI, funded by a grant from the U.S.Department of State. She coordinates “Mobile Generation Next” research project on collaborative mobile consumption in the sharing economy.
Recently she launched a new book series on “Digital Culture” and is co-initiator of an international Digital Storytelling and Cities Diplomacy Project “Connecting Cities” bringing together scholars and students from Athens, Kampala, Quito, Santiago and Shanghai.